We live in a brand new world! Our offices are now mostly remote and we need to learn how to build and protect our brands in this digital environment. This module explores what a personal brand is, how you can build brand equity and how to protect your brand online when dealing with your executive/s and teams.
Build your brand story and take the FREE brand health assessment
BONUS EXTRA - LinkedIn Upgrade activity
Your Instructor
Anel is a multi-award winning former personal assistant with 15 years’ experience in the corporate world. She has been training assistants since 2009 and became a full time facilitator 6 years ago as demand for her programs grew.
She is well known for her fresh and dynamic approach and her ability to help employees understand the changing landscape of business and what will be required from them to stay relevant in the future. She held both CAP-OM and CMOP certifications and has a Business Management Diploma and studied Drama which makes her uniquely positioned to work with clients and makes her fun to watch.
She has worked with groups as large as 2000 from 24 different countries and truly has a global view, she has participated in events in New Zealand, Ghana, Kenya, Zanzibar, Malaysia, Singapore, France, United Kingdom and the United States. She has been exposed to delegates from all over the world, different accents, backgrounds and industries. Anel has also worked with several premium companies across the globe for in-house training interventions and performance coaching.
She qualified as a Results Based Coach in 2015 and specializes in working with clients on time management, confidence and goals setting with great success. As a coach she is passionate about helping her clients create better lives and careers.
Anel is currently rated as one of the best trainers for assistants in the world by Executive Secretary Magazine and has appeared at all the top events for her industry.
Course Curriculum
-
StartIntroduction and setting the scene (5:53)
-
StartThe current situation (1:19)
-
StartUnderstanding what a brand is (4:36)
-
StartComponents of a powerful brand and brand health assessment (5:24)
-
PreviewBrand issues while working from home (4:48)
-
StartBrand breaking activities (10:42)
-
StartBrand building activities (12:39)
-
StartManaging your brand on video (4:41)
-
StartUpdates and information sharing are critical (5:06)
-
StartProduct showcase - CV and LinkedIn (3:05)
-
StartBecome the CEO of your brand (2:58)
-
StartBuilding your own brand story (2:42)
-
StartTop tips and final thoughts (2:46)